Å se på virksomheten som et teater, med lederen som regissør av forestillingen er derfor ofte en god analogi når vi skal vurdere om scenen til virksomheten passer til skuespillet som virksomheten prøver å fremføre.
Servicescape design vi si å lage en plan for å skape en atmosfære for brukerne som forbedrer deres opplevelse og påvirker deres atferd
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