For å sikre at alle kunder får de bestilte varene i rett kvantum, rett kvalitet, til rett tid, plass og pris, trenger virksomeheten også en kvalitetsikringsystem som kvalitetsikrer hele verdiskapningsprosessen bestillingen går igjennom fra bestillingen mottas til den er ekspedert og levert som avtalt. Mangler virksomheten et slikt system er det også umulig å oppdage eventuelle svakheter og avvik i leveransesystemet. Resultatet vil derfor alltid bli misfornøyde kunder, da ingen virksomheter klarer å skape og drifte en feilfri verdiskapningsprosess og leveransesystem fra dag nummer en.
Til slutt trenger virksomheten et system for oppfølging av kundene etter at varene eller produktene er levert, slik at virksomheten kan fange opp eventuell misnøye, problemer og etterkjøpsdissonans og motvirke dette gjennom å følge opp kunden med informasjon og bistand. Målet er ikke bare å skape høyest mulig kundetilfredsht, men en opplevelse av kjøpet som helst overgår de forventningene de hadde på forhånd. Dette for å skape høyest mulig kundelojalitet, tilleggs-, mer- og gjenkjøp. Samtidig som vi ønsker at flest mulig av kundene skal utvikle seg til å bli ambassadører over tid som anbefaler virksomheten til sine venner og bekjente.
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