En gjennomgang av hva en landingsside er og hvordan du går frem for å lage en effektiv landingsside.
For at direkte markedsføring skal være et effektivt verktøy, kreves det imidlertid at tre byggesteiner er til stede.
En gjennomgang av funksjonen til en kundedatabase og hvordan den bør bygges opp for å kunne brukes i direkte markedsføring.
Et interaktivt markedsføringsystem hvor ett eller flere medier benyttes for å skape en målbar reaksjon.
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