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Hjem » Kommunikasjon » Budskap

Kategori: Budskap

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Møte mål

Historiefortelling

    Språklig virkemiddel

    Språklige virkemidler

      dame

      Målgruppe – hvem skriver du til?

        stereotypier

        Stereotypier

          pent-ansikt

          Bruk av pene mennesker og omgivelser

            vinklinger

            Angrepsvinkel for budskapet

              avtale

              Idè & tekst: – Hvordan skrive en selgende tekst?

                kultur-ritualer

                Budskapet må ta hensyn til kulturen og kulturelle forskjeller

                  kultivasjonsteorien

                  Kultivasjonsteorien (Cultivation theory)

                    lenkeanalyse

                    Tekst- og budskapsanalyser (analysemodeller)

                      samtale

                      Samtale

                        nyheter

                        Faktastoff og nyheter (budskaptyper)

                          eventyr

                          Eventyr

                            myte

                            Myte

                              brodtekst

                              Brødteksten

                                Overskriften er halve jobben!

                                Overskriften er halve jobben!

                                  Møte mål

                                  Kommunikasjonsoppgaver

                                    Prater sammen

                                    Spørreteknikk

                                      kreativ-strategi

                                      Kreativ strategi

                                        arbeid

                                        Budskap og løfte

                                          poker

                                          Call to action (CTA) skaper konverteringer og avgjør lønnsomheten

                                            Påvirkningsprinsipper

                                            6 grunnprinsipper for påvirkning

                                              tekstforfatter

                                              Modeller for å skrive en selgende tekst

                                                ordvalg

                                                Ordvalg

                                                  konflikt

                                                  Argumentasjon og argumentasjonsteori

                                                    Resultatmål

                                                    Bryt ikke radikalt med målgruppens forventningsbilde

                                                      Why – How – What kommunikasjon

                                                      Why – How – What kommunikasjon

                                                        matvaner

                                                        Behandling av innvendinger

                                                          bigdata

                                                          ELM-modellen (Elaboration Likelihood Model)

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