I retorikken finnes det en rekke språklige virkemidler vi kan bruke for å gjøre språket i teksten, talen eller fremføringen rikere, bedre, mer interessant, spennende og forståelig. Formålet med språklige virkemidler er å forsterke, klargjøre, gi kraft, skape positive eller negative assosiasjoner, eller å bedre forståelsen av et budskap.
Når dette er sagt må det samtidig legges til at språklige virkemidler må brukes med omhu, slik at teksten ikke blir tunglest og unaturlig. Riktig og veloverveid bruk av språklige virkemidler gjør ikke bare budskapet er klarer slik at det blir enklere å forstå det, men det gir også budskapet et mer profesjonelt preg.
I denne artikkelserien skal vi kort se på de vanligste språklige virkemidlene vi benytter oss av. De språklige virkemidlene vi her vi ta for oss er:
Kjetil Sander (f.1968) grunnlegger, redaktør, forfatter og serieentreprenør. Gunnla Kunnskapssenteret.com i 2001 (i dag eStudie.no) og har siden vært portalens redaktør. Utdannet Diplom økonom og Diplom markedsfører fra BI/NMH. Har i dag mer enn 30 års erfaring som serieentreprenør, leder og styremedlem.
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