Series: Viral markedsføring

En artikkelserie om hva viral markedsføring er og hvordan du går frem for å få suksess med viral markedsføring og hvordan du implementerer viral markedsføring med resten av markedsplanen.

viral

Viral markedsføring

tosteg-hypotesen

To-steg hypotesen (Word Of Mouth / “jungeltelegrafen”)

smarttelefon

Opinionsleder

opionsleder

Influencers og influencer marketing

viral-spredning

Den virale spredningsprosessen

skrive

Positive og negative sider ved viral markedsføring

Viral markedsføring

Hvordan bruke viral markedsføring som en del av markedsstrategien?

viral-strategisk

Sosial- og viral markedsplanlegging

situasjonsanalyse

Viral markedsplanlegging – Fase 1: Situasjonsanalyse

kundeprofil

Viral markedsplanlegging – Fase 2: Målgruppe

endringsmotstand

The Social Technographics Profile

Mål

Viral markedsplanlegging – Fase 3: Valg av mål

implementeringstrategi

Viral markedsplanlegging – Fase 4: Strategi og publiseringsplan

media-plan

Publiseringsplan for sosiale medier (sosial markedsføring)

datamaskin-skrive

Viral markedsplanlegging – Fase 5: Budskap og verktøy

sosiale

Viral markedsplanlegging – Fase 6: Implementering

styringsystemer

Viral markedsplanlegging – Fase 7: Styring og kontroll

lovverket

Det juridiske rammeverket for innholdsmarkedsføring

psalg

Hva kan jeg skrive om andre?

sosiale

Hva gjør jeg hvis jeg blir utsatt for sjikane og ærekrenkelser?

etikk

Etisk standard for innlegg i sosiale medier

maslows-behovspyramide

Hvorfor deler vi budskap med andre?

matvaner

Delinger kan dekke fysiologiske- og trygghetsbehov

Delinger kan dekke sosiale behov

Delinger kan dekke sosiale behov

nyhetsbehov

Delinger dekker behovet for nyheter og sladder

2-face

Nyheten må appellere til følelsene for å skape en viral effekt

mote

Delinger dekker vårt behov for lett underholdning

rolex

Delinger kan dekke statusbehov og behov for selvrealisering

De sosiale mediene skaper vår identitet

De sosiale mediene skaper vår identitet

Segmentering og målgruppe for sosial markedsføring

FIRO (Fundamantal Interpersonal Relation Orientation) teori

kommunikasjonsmodell

Kommunikasjonsprosessen avgjør delingfrekvensen

aidas-modellen

Ønskede kommunikasjoneffekter i sosial markedsføring

varemerke

Avsenderens betydning for delingsfrekvensen

like-share

Gjør det enkelt å dele

call-to-action

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