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Hjem » Budskap >> Ide & tekst

Series: Budskap >> Ide & tekst

I denne artikkelserien går vi på hvordan du utvikler en god ide for ditt buskap og hvordan selve teksten bør skrives for å løse de definerte kommunikasjonsoppgavene for påvirkningsforsøket.

avtale

Idè & tekst: – Hvordan skrive en selgende tekst?

    dame

    Målgruppe – hvem skriver du til?

      Møte mål

      Kommunikasjonsoppgaver

        arbeid

        Budskap og løfte

          nyheter

          Faktastoff og nyheter (budskaptyper)

            Why – How – What kommunikasjon

            Why – How – What kommunikasjon

              Språklig virkemiddel

              Språklige virkemidler

                kreativ-strategi

                Kreativ strategi

                  Påvirkningsprinsipper

                  Cialdini sine 6 grunnprinsipper for påvirkning

                    vinklinger

                    Angrepsvinkel for budskapet

                      Overskriften er halve jobben!

                      Overskriften er halve jobben!

                        brodtekst

                        Brødteksten

                          tekstforfatter

                          Modeller for å skrive en selgende tekst

                            konflikt

                            Argumentasjon og argumentasjonsteori

                              kultur-ritualer

                              Budskapet må ta hensyn til kulturen og kulturelle forskjeller

                                Resultatmål

                                Bryt ikke radikalt med målgruppens forventningsbilde

                                  pent-ansikt

                                  Bruk av pene mennesker og omgivelser

                                    poker

                                    Call to action (CTA) skaper konverteringer og avgjør lønnsomheten

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