Etter at man har brukt masse tid på forretningsplanen, utvikling av prototypen og det ferdige produktet, er neste store utfordring for de fleste grundere å skaffe startkapitalen som trengs for å realisere forretningsplanen. Her stopper dessverre majoriteten av nye forretningsideer idag.
Kun 1 av 10 bedriftsider blir gjennomført og når driftsfasen. Resten stopper fordi grunderen ikke klarer å finansiere ideen sin. Kapital er derfor en av de mest kritiske suksessfaktorer for enhver entreprenør og innovasjon.
Å etablere en ny virksomhet og/eller realisere en ny innovasjon koster penger – ofte mye penger!!! Dette fordi vi må investere i maskiner, programvare, rekruttering, lønninger, varelager, depositumer osv, før vi i det hele tatt har tjent en eneste krone.
Kapitaliseringsfasen
Kapitaliseringsfasen tar for seg hvordan du skal skaffe pengene som trengs for å realisere forretningsideen og forretningsplanen. Kapitaliseringsfasen står dermed sentralt i planleggingsfasen før innovasjonen utvikles og selskapet etableres.
Det finnes mange måter å finansiere nye ideer, men alle metodene har sine fordeler og ulemper og ikke alle mulighetene er tilgjengelig for alle. Det gjelder derfor å finne den måten som passer din situasjon best.
I de påfølgende artiklene skal vi se litt nærmere på hvordan vi kan gå frem for å finansiere selskapet som skal etableres.
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