Ikke kast deg ut i sosiale medier før bedriften føler seg klar
Før virksomheten kan ta i bruk sosiale medier må de interne retningslinjene og kontrollmekanismene være avklart.
I startfasen kan aktiviteten på de sosiale mediene virke nokså laber. Ett godt råd her er å ikke gå for hardt ut. Test heller først ut de forskjellige plattformene og funksjonene først, og sats på en jevn stigningskurve av trafikk som følger siden/kanalen på grunn av godt innhold.
I prinsippet er det gratis å ta i bruk sosiale medier, men skal man bruke de riktig vil dette være tid- og ressurskrevende. Av den grunn er det viktig at virksomheten kartlegger sine egne ressurser internt og bestemmer seg for hvor store ressurser man er villig til å bruke på sosial markedsføring.
Akkurat som hvilken som helst annen markedskommunikasjon, må også sosiale og virale markedsføringskampanjer utformes nøye og styres aktivt for å bli vellykket (Kalyanam, Mcintyre og Masoni, 2007; Kaplan og Hainlein, 2011).
Ikke tenk at du skal skapes noe bra i de sosiale mediene. Først må du ha en god idé, før du kan bruke sosiale medier som kanal, hvis de egner seg.
Idéen er i fokus når vi tenker sosial markedsføring, ikke verktøyet. I startfasen er det viktig at den daglige og langsiktige driften av aktivitetene fungerer, før man i det hele tatt vurderer å kjøre en kampanje.
Et rammeverket for en planleggingsprosess for sosial- og viral markedsføring kan deles opp i følgende faser:
Fase 1: Situasjonsanalyse
Fase 2: Valg av mål
Fase 3: Målgruppe definisjon
Fase 4: Strategi og publiseringsplan
Fase 5: Valg og utforming av budskap og verktøy
Fase 6: Implementering
Fase 7: Styring og kontroll
I de påfølgende seks artiklene vil jeg gå igjennom denne planleggingsprosessen steg for steg for å gi deg mer kjøtt på benet.
This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Cookie
Duration
Description
nsid
session
This cookie is set by the provider PayPal to enable the PayPal payment service in the website.
tsrce
3 days
PayPal sets this cookie to enable the PayPal payment service in the website.
x-pp-s
session
PayPal sets this cookie to process payments on the site.
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Cookie
Duration
Description
d
3 months
Quantserve sets this cookie to anonymously track information on how visitors use the website.
l7_az
30 minutes
This cookie is necessary for the PayPal login-function on the website.
swpm_session
session
This cookie is set by the Simple WordPress Membership Plugin. This cookie is used for membership login session and to provide access to the protected content on the website.This cookie keeps the login records so user don't want to authorise each time while moving to next page.
_gat
1 minute
This cookie is installed by Google Universal Analytics to restrain request rate and thus limit the collection of data on high traffic sites.
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Cookie
Duration
Description
_ga
2 years
The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.
_gid
1 day
Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously.
__gads
1 year 24 days
The __gads cookie, set by Google, is stored under DoubleClick domain and tracks the number of times users see an advert, measures the success of the campaign and calculates its revenue. This cookie can only be read from the domain they are set on and will not track any data while browsing through other sites.
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
Cookie
Duration
Description
anj
3 months
AppNexus sets the anj cookie that contains data stating whether a cookie ID is synced with partners.
c
20 years
This cookie is set by Rubicon Project to control synchronization of user identification and exchange of user data between various ad services.
CMID
1 year
Casale Media sets this cookie to collect information on user behavior, for targeted advertising.
CMPRO
3 months
CMPRO cookie is set by CasaleMedia for anonymous user tracking, and for targeted advertising.
CMPS
3 months
CMPS cookie is set by CasaleMedia for anonymous user tracking based on user's website visits, for displaying targeted ads.
IDE
1 year 24 days
Google DoubleClick IDE cookies are used to store information about how the user uses the website to present them with relevant ads and according to the user profile.
mc
1 year 1 month
Quantserve sets the mc cookie to anonymously track user behaviour on the website.
test_cookie
15 minutes
The test_cookie is set by doubleclick.net and is used to determine if the user's browser supports cookies.
uuid
3 months
MediaMath sets this cookie to avoid the same ads from being shown repeatedly and for relevant advertising.
uuid2
3 months
The uuid2 cookie is set by AppNexus and records information that helps in differentiating between devices and browsers. This information is used to pick out ads delivered by the platform and assess the ad performance and its attribute payment.